No matter what your business or organization is, if you want to be successful with online marketing and SEO, you need to have a great writing team in place. Paired with an effective outreach campaign, a well-written and engaging website can make all the difference for your bottom line. But building a great writing team can be tricky – it takes time and effort to find the right people, and then you need to make sure they’re productive and working together as a team. In this blog post, we’ll walk you through how to do just that. Read on for tips on building a killer writing team!
How to find writer talents
The first step to building a killer writing team is finding the right talent. And while it’s tempting to hire cheap labor on Craigslist or Freelancer, this isn’t the best course of action, for several reasons. First off, if you are hiring an English speaker in North America or Europe, you should be willing to pay at least $15 – $20 per hour. You might be able to find someone in the Philippines who will charge less, but hiring in places like India or Southeast Asia can cost up to $30 per hour . Not only does this price include the time and cost of a translator and editor if needed, it also includes finding and interviewing talent that you may not be able to communicate with easily.
You also need to consider how much time and money it takes to manage a remote workforce. Because you won’t be in the same room, any time spent communicating with your team is going to take up more of your precious (and costly) marketing budget. This is why hiring locally whenever possible is always recommended – you can work with your team in person and save a lot of money in the long run.
However, if you have a small budget for this project or aren’t able to find anyone locally that’s qualified, you may need to hire from another country. While it will cost more, finding remote talent is still cheaper than hiring within your local market. And if you can’t find talent that is qualified for the job, consider hiring an entry level writer and training them yourself – this will also save you money in the long run.
Where to find writers.
So now that you understand the reasons why hiring locals is always best, where do you go to find qualified writers? The best place to start looking is on job boards. There are a number of sites available for English-speaking marketers and writers, including:
These websites have plenty of listings from people looking for remote work – so whether you need a full-time writer or just need someone to fill in from time to time, you can find a great fit for your needs.
Another helpful site is Upwork.com . This website offers an extensive database of freelancers and allows you to sort by hourly rate, job category, and more. It’s a good place to start looking if you need someone to fill in on a temporary basis, but you’ll also see jobs posted for full-time writers.
Additionally, you can always post on your own website’s job board that is restricted to your company or team. This is a great way to find local talent that already has experience with your business or industry.
Once you start getting applications for these jobs, make sure to review each candidate carefully before making a decision. You want to be sure the person you hire is truly qualified for the job, so be sure to communicate what qualifications are needed before extending an offer.
When you hire a new team member, you are making a commitment to that person. It’s important that they are rewarded for their work and are treated fairly – or else your company will lose out on excellent writing talent. To ensure this, here are some tips on how to recruit successfully:
Asking for examples: Asking for writing samples is a great way to determine if a writer is qualified. By asking them to complete a small project, you can get an idea of the quality of their work. And if they don’t have any past experience or examples, that may be a sign that they aren’t experienced enough for the job.
Have someone else interview them: You should never conduct interviews alone. To ensure that a candidate is a good fit for your company, have a colleague or manager sit in on the interview as well. They will be able to provide an unbiased opinion of the individual and can offer additional insight into their writing ability.
Be upfront about the job: Before hiring someone to fill a writing role, make sure they know exactly what the job entails. For example, if you need a writer that will be responsible for creating blog articles as well as social media updates, let them know this from the beginning so there are no surprises.
Have clear expectations: Since most freelancers work remotely and won’t meet with management in person, it’s important to have clear expectations for the job. You don’t want to set them up for failure by expecting something that isn’t possible or realistic – so always be upfront about what is needed and expected of writers.
Avoid delays: Hiring remote workers can be difficult, especially if your team is spread out around the world. If you have a writer in another country, you need to keep that in mind when assigning tasks. Their time zones may be completely different from yours and therefore cannot work with your regular schedule. If this is the case, consider hiring writers that are based closer to home so they can work efficiently.
SOPs (Standard Operating Procedures).
Writing is a profession that requires consistency. During the interview process, have the candidates complete an assignment with your company’s standard voice and tone. This will give you an idea of their writing style and how it fits in with your existing content.
Be clear about payment: Hiring remote workers can be difficult for some managers, so being on the same page about payment and expectations will help you avoid any issues. Discuss how much the writer gets paid and when they get paid, and decide on a plan that works best for both parties.
Trust your gut: Being able to work well with others is essential in building a good relationship. If something doesn’t feel right during an interview or if it seems like a candidate is hiding something, don’t be afraid to cut ties. Hiring remote workers is all about having trust and confidence in the individuals that you work with, so be sure to use your instincts when making decisions.
Once you hire writers for your team, it’s important that they feel supported and respected. When working remotely through a freelancing platform, a lack of communication can easily lead to a bad working relationship.
Managing your writers
There are a number of ways you can provide support and encouragement to remote employees through a freelance platform. These include:
Offer training: If your new writers aren’t familiar with the technical aspects of writing, offer them training so they know what is expected. This will cut down on delays as well as give your writer something to work on while they wait for their first real assignment.
Be understanding: Although you hired your writers because of their writing abilities, it’s important to be empathetic as well. Working remotely means having less face-to-face time with managers and colleagues, which can make it difficult to build rapport or feel like part of the team. Be patient and work with them so you can build a successful relationship.
Provide feedback: It’s important for writers to receive regular feedback from managers so they know how they are doing and what changes to make. Keep in mind that while it may take longer for your remote workers to receive this information, it will be beneficial in the long run if you work on building a better relationship with them.
Explore new ideas: As with most employees, writers can be creative and innovative if encouraged to do so. Have your team develop new writing styles or offer them the chance to try different kinds of content that they wouldn’t typically write about. This will give your company a fresh perspective and keep things interesting for everyone involved.
Respect the writers’ time: Since writing is a profession that requires consistency, it’s important to be mindful of your remote workers’ schedules when assigning tasks. If they are in the middle of an assignment or unavailable to take on another task when you ask, don’t push them – save the assignment for later.
When it comes to content generation for outreach, making progress is crucial. The objective is to streamline your process as much as possible so that you have more time and energy. Writers can consume a lot of time if not managed appropriately. IIf you’re looking for writers, there are a variety of services available to assist you. If you calculate the time and establish an hourly rate, you may discover that using a third party service is more cost-effective for you than creating your own team. It’s worth doing the math to see if it’s true.
If you’ve decided to start and manage your own team, make sure you have a recruitment procedure in place. Create a set job description, collect any extra information requests, and so on in order to avoid wasting time reading through submissions that don’t meet your needs.
The greatest method to evaluate a writer is to put him or her to work. Give them a real project (paid) and the SOPs for them to accomplish it. The objective is for you not to need to spend as much time chasing after them. When it comes to writing your SOPs, you want to make sure you’re as thorough and clear as possible. Your writers will also be grateful! Include formatting, deadlines, and how your system works and what is required of them.