GMB optimization is the process of improving the ranking of webpages in search engines. The process can be done through a variety of different techniques and these typically include:
- On page optimization – ensuring no technical errors are present, implementing schema.org tags for rich snippets, utilizing h1 tags correctly and ensuring the content offers value to users.
- Off page optimization – using social media platforms to generate backlinks to a website, increasing time on site through quality content that offers relevant solutions to users’ problems, and looking for ways to get websites that are already on page 1 for a search term to link back to your own website.
The process of GMB optimization is long and arduous but it’s important because it will enable a business to drive more online leads through their site which in turn means they will have a higher ROI on any paid advertising they undertake.