What is Click Through Rate Manipulation?
Why Manipulating CTR Is Powerful?
All advertising platforms display ads based on their relative rank, and different factors determine an ad’s rank. One of these factors is the click-through rate (CTR) which Adwords has determined to be a very important factor in determining where your ad ranks. As we all know, higher spots mean more exposure and more chances to be clicked on.
In order to rank your ads higher, you need a high CTR for specific keywords where you want your ads to show up. This is a great way to take advantage of the full potential of the Adwords advertising system.
How Does Google's CTR Affect Rankings?
CTR is one of the factors that affect where your ads rank. Google Adwords takes CTR, along with other factors such as Quality Score and bid amount to determine ad position. Google Adwords has made it clear that they view CTR as an indicator of how relevant/useful a particular ad and keyword is to a searcher, and higher click-through rates indicate ads and keywords with greater relevance.
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