IFTTT is an acronym for “If This Then That.” The application allows users to create chains of simple conditional statements, called recipes. These recipes automatically trigger actions based on changes to various web services such as Gmail, Facebook, Instagram, and many others. IFTTT can help marketers create automated campaigns to reach new prospects and keep current clients up to date with any activity they may be interested in.
WHAT ARE THE IFTTT SYNDICATION NETWORK'S COMPONENTS?
IFTTT offers two tiers of service. The first, called “Maker” allows users to do things like creating their own recipes or following other users’ public recipes. The second tier is the Syndication Network, which provides marketers with a variety of tools to promote their content to hundreds of thousands of potential new leads. The Syndication Network comes with a variety of benefits, including the ability to schedule marketing emails at any time. It also allows marketers to upload their mailing lists so that they can follow up with new leads immediately.
ADVANTAGES OF AN IFTTT SYNDICATION NETWORK
GREATER VISIBILITY ON THE WEB
IFTTT syndication allows marketers to create recipes that will appear on Google and other search engines. The Syndication Network offers users the ability to reach a broader audience of prospects, while also improving chances of conversions and customer retention.
DRIVE MORE TRAFFIC TO THE WEBSITE WITH
IFTTT can be used to share affiliate links on popular affiliate marketing networks. Marketers are able to track conversions and other metrics by including custom URLs in their recipes. This allows for better tracking of leads, which leads to more business for the client through increased sales revenue due to customer retention.
IMPROVE BRAND AWARENESS
Marketers are able to build their brand by being active on popular social media outlets. IFTTT offers marketers the ability to share content on networks such as Facebook, Twitter, Pinterest, and other social media platforms. Marketers can also use IFTTT recipes for link-building purposes or just to promote their website.
GET MORE BACKLINKS
Marketers are able to improve the authority of their websites by submitting their recipes to directories and other recipe sites. Additionally, marketers can reach even more potential customers by adding links back to their website in the recipes they create.
BUILD MORE AUTHORITY PRESENCE
Rankghost is an SEO services company that offers a variety of tools to its clients, including the ability to automate marketing campaigns. Using IFTTT’s Syndication Network, marketers are able to reach new prospects and build relationships with existing customers.
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