We all know that guest posting is a great way to build links and bring more traffic to our websites. But what many of us may not realize is that there are rules and regulations we must follow in order to ensure our placements are acceptable to Google’s quality guidelines. In this blog post, we’ll take a look at some of the key things you need to know before starting your next audit. So whether you’re just getting started with guest posting or you’re looking for ways to improve your current strategy, read on for some valuable tips!
It all begins with traffic.
Here at RankGhost, we’re big fans of guest posting. In fact, it’s a major component of our overall inbound marketing strategy. But despite how beneficial this practice may be for your business, it may be worth your while to take a step back and consider if you really need the extra traffic when doing an audit. After all, Google’s quality guidelines exist for a reason – and if your website is only receiving a couple hundred visits per month from this tactic, you may not be doing enough to warrant the extra attention.
So Is Guest Posting Worth It?
Guest posting is a worthwhile endeavor, we stand behind this statement. But the key word in that sentence is “value.” If your website isn’t getting much out of your guest posts, then it probably isn’t worth doing an audit. For most businesses, these types of campaigns are best suited for websites receiving anywhere between 500 to 5000 monthly views. If you fall within this range, then guest posting is a fantastic way to bring traffic and links back to your site!
Traffic location matters.
When running a guest post campaign, the location of your guest posts is extremely important. Google places more emphasis on links from websites that are located in the same country as them – especially if said website has been around for several years .
For example, let’s assume you’re an SEO agency based out of California and you’ve found a great opportunity to guest post with a blog that is based out of New York. Even if this website is ranking well organically, chances are that they wouldn’t be able to help you with your organic efforts since Google has placed more weight on links from other states.
Now let’s take the same scenario, but instead place yourself in Canada. As opposed to the New York-based website, you can post on a Canadian site and get the benefits of both local links and local traffic. Better yet, your efforts will be recognized by Google because of the regional match!
Post labelling matters
Post labelling is important for another reason: your label (e.g. “sponsored post” or “guest post”) can influence whether or not you get penalized . For example, if you labeled a guest post as an editorial article, but it includes several backlinks and one of them happens to be commercial, Google may think you’re trying to manipulate your ranking and penalize your website.
Be sure to label all of your guest posts correctly before publishing them. The last thing you want is for Google to assume that you were using a post labeled as an editorial article for monetization purposes .
Visual check .
Take a minute to look at your website’s appearance. Is it well designed and easy to navigate? Or does the design seem outdated and unappealing?
Even if you’ve done awesome guest posts, Google may still be less inclined to rank you high in the search results if your appearance is poor . This can be especially true for e-commerce websites that are expecting customers to spend money on their products.
In addition, Google will look at your website’s performance and load speed whenever someone runs a search query involving your brand name . If you have a poor website, chances are your site won’t make the top results – even if you’ve done great guest posts!
Anchor text matters
If you’re looking to improve your website’s rankings and performance, then creating a guest post campaign may be the way to go. Just make sure you avoid duplicate content at all cost, and always label your posts properly before publishing them! One last thing: don’t forget about anchor text . When placing backlinks on your guest posts, be sure to use the target keyword.
This will improve your chance of ranking for specific keywords . Just be sure not to overdo it! Using the same anchor text over and over again can lead to penalties , which would defeat the purpose of doing an audit in the first place!
Often times, websites will use guest posting as an opportunity to link out to other sites in their industry. If you do this, make sure it benefits your website by improving its relationship with Google.
For e-commerce sites, linking out to similar products is a fantastic way of increasing the amount of traffic that they receive . Just be careful not to link to too many of them; doing something like this could result in your website ranking lower than other websites that are using similar links (e.g. linking out to 10 products instead of 1).
For non-commercial sites, be sure to only link to resources that will help the reader solve a problem . However, keep in mind that these links won’t help your website with its search engine rankings.
A quick and easy way to check the number of referring domains is to visit ahrefs . Here, you can find a breakdown of where your backlinks are coming from.
TF / CF ratio
Your TF/CF ratio matters when determining the strength of your backlinks. This is because Google wants to see that there’s a natural flow of links between two websites.
If you have a high TF/CF ratio on some of your guest posts, it might be time to request new links. If you’re not sure what this means, just think back to when you were studying for the SATs! Google’s looking at the number of words that are shared between two websites as an indicator of how well they’re related.
If your TF/CF ratio is too high, Google may not think you’re related to the websites that are linking out to you . This can be especially true if you have hundreds or thousands of backlinks from other sites.
On the other hand, low TF/CF ratio might indicate that some of the guest posts on your website are spammy or low quality. Sites that have a natural flow of links between them typically have a TF/CF ratio closer to 1 .
In addition, Google will look at your website’s performance and load speed whenever someone runs a search query involving your brand name. If you have a poor website, chances are your site won’t make the top results – even if you’ve done great guest posts!
One of the easiest things that you can do to improve your website’s presence on social media is to create an active blog. When this happens, Google will take it as a sign that your website is credible . It may even push it up in the rankings!
If you have a lot of followers on Facebook or Twitter, be sure to mention them on your guest posts. This will help you attract more visitors to your website!
However, don’t do it too often – otherwise Google may think that your website is spamming the community . As long as you’re making connections with other people in your industry, everything should be fine.
Now that you know all about guest posting, it’s time to put these tips into practice! Remember to always duplicate content at all cost, and be sure to label your posts properly. When placing backlinks on your guest posts, use the target keyword and make sure not to overdo it. If you’re linking out to similar products, do so sparingly – too many links could result in lower rankings. Finally, remember that social media activity is a great way to improve your website’s presence online. As long as you’re making connections with other people in your industry, everything should be fine!